Patanjali is a well-known Indian company known for its popular FMCG products like "Dant Kanti". Cruelty it is facing a lot of heat because of the lawsuit over false advertising as well as failed quality checks which have resulted in a dip in sales and massive degradation in the market sentiment especially because this legal case has got a lot of popularity. Let's dive into this case.
False Advertisement and Failed Quality Test
Patanjali has been constantly advocating false advertisements but the case came into the limelight during the coronavirus pandemic when Patanjali created a new set of products called Coronil. Coronil was an ayurvedic medicine developed by Patanjali which claimed to completely eradicate coronavirus which was false. Several people used it as a remedy for coronavirus, sometimes overloading it and resulting in furthering their health condition. There was an initial spark aboutcoronil in social media but it died off after a few days
There are several other products like Maghurit - which was advertised to cure diabetes. In reality it not only didn't work but also failed the Quality test several times. Other products that have been falsely advertised are Eyegrit, Thyrogit, BPGrit, and Lipdom, and most of all so-called ayurvedic medicines
Products like Patanjali Navratna and Elaichi Soan Papdi have all failed quality tests, which is rather alarming as not only are they some of the best-selling products but also called healthier than than the competition. Patanjali is also criticized for having inhumane working conditions as well as low wages sold on the false idea that people working for Patanjali are doing God's work
Supreme Court and IMA intervention
Seeing the escalation of the situation, the Supreme Court had to step in and make many regulatory measures let's break it down.
Allegations
There are several accusations of SC and IMA over Patanjali. One of the main accusations is the incorrect claims over the efficiency of the ayurvedic products Patanjali has to offer. This includes the false advertisement of Patanjali over spreading the wrong facts about the efficiency of their products. Both IMA and SC agree on the misleading advertisement and label of Patanjali products.
SC goes further and also targets Patanjali over Patanjali's "Disparaging Statements " towards modern medicine which is humorous as Patanjali has not only faked the benefits over the benefit of having their medicine but also failed quality tests
The case is still currently going against the sc, The verdict will be out soon.
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