What is I told you someone had created a light bulb which would last forever, or someone created a fabric which would last years without any wear and tear sounds crazy right, they did not sold it because it made a bad business model, they would eventually run out of customers to sell it to, Nowadays company’s make there product worse and less durable to help them have repeat customer this is called Planned obsolescence, here are some examples to demonstrate it
Earlier in the late 18th and and early 19th century, there was a race in the world for making better light bulbs, companies were putting there time effort and money to make the best light bulb, and they were successful the average span of light bulb kept on increasing and it became an average of 20,000 hours, but one thing was noticed later on that the sales of light bulb started decreasing because people did not feel the need for new light bulb. There was a secret meeting arranged called the Phoebus cartel where tol electric company met and they decided to decrease the lasting of the bulb to less than half, the sales went up and the cartel was successful.Even though the cartel died off by the second world War its principles are still in use today called planned obsolescence
Apple was releasing there phones year after year, however people preferred sticking to there old phones because of lack of innovation and style, So Apple started innovating with colors and new models of iPhone was of different exclusive colors, so even though it was basically the same iPhone people buyed it for exclusivity, some as a flex of owning the new IPhone
In the 19th century automotive and personal car was getting quite popular ford released there signature model which they promised will last forever and will never break down, it became a bad business model, even though the model became increasingly popular the time, Ford did not earn much profit as they had less repeat customers, so they started making cars of different color and style as a differentiating factor at a time when cars were only black and white, it worked and today also, we see cars which are.badically the same but with different color and higher price
This is the sneaky strategy followed by majority brands around the world
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